Evidence-based calculator
Calculate AI Search ROI From Your Own Data
Estimate attributed contribution and ROI from observed AI referrals, your conversion rate, customer value, and measured program cost. No industry averages or assumed traffic shifts.
Your observed inputs
Use one measurement window and one attribution rule for every input.
Use recognized AI referrers or tagged AI links from your analytics.
Use the rate from AI-referred sessions to closed-won customers.
Use a finance-approved value basis, such as gross profit or contribution value.
Include software, labor, content, technical work, and external spend.
Calculated monthly result
These figures are arithmetic outputs from your inputs, not a forecast or benchmark.
Attributed customers
2
100 referrals × 2%
Attributed contribution
$10,000
Attributed customers × contribution value
Net contribution
$9,000
Attributed contribution minus measured program cost
Return on investment
900%
Net contribution divided by measured program cost × 100
What this result can support
The result is defensible only when the referral count, conversion rate, customer value, cost, attribution rule, and date range are documented. Direct traffic and crawler fetches do not prove an AI-referred visit.
The four inputs behind the result
Observed referrals
Count recognized AI sources and tagged AI links. Keep direct traffic separate.
Conversion rate
Use the closed-won rate for that same referral cohort and time window.
Contribution value
Use one finance-approved value basis consistently across channels.
Program cost
Include software, labor, content, technical work, and external spend.
Build the evidence behind the calculation
Learn how to keep mentions, citations, human referrals, pipeline, revenue, and crawler fetches as separate evidence before reporting ROI.