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Pricing

AI Search Optimization. Pay for what you use.

Free Technical Audits. Token-based monitoring. Scale as you grow.

Included in every plan at zero token cost

Unlimited Technical Audits · AI Readiness Score · Content Briefs · AI Crawler Analytics · Audit History · PDF Reports

MonthlyAnnualSave ~17%

Free

Try AI visibility on one engine before you scale.

$0

200 tokens/month

  • 200 tokens/month
  • Unlimited Technical Audits
  • AI Visibility on Perplexity (weekly)
  • AI Crawler Analytics
  • 1 brand, 1 team member

Launch

For brands building their first LLM recognition and AI click-through signals.

$49 /mo

4,000 tokens/month

  • 4,000 tokens/month
  • Everything in Free
  • Monitor all 5 AI engines
  • Daily scheduled monitoring
  • API access
  • 3 brands, 3 team members
  • Email support
Most Popular

Growth

For teams winning bottom-of-funnel buyer queries.

$129 /mo

11,500 tokens/month

  • 11,500 tokens/month
  • Everything in Launch
  • Twice-daily all-engine monitoring
  • Buyer-intent Win Rate
  • Sitemap scanning
  • Branded Client Portal
  • 10 brands, 10 team members
  • Priority support

Enterprise

For sophisticated orgs expanding query coverage across brands and markets.

Custom pricing

27,000 tokens/month

  • 27,000 tokens/month
  • Everything in Growth
  • Hourly monitoring
  • Unlimited brands + team
  • Full white-label: custom domain, footer removal, white-label PDF
  • Custom integrations
  • Dedicated support
Talk to us

Token costs per model

Choose which AI models to monitor. Each model costs tokens per prompt:

PerplexityWeb search
5
Google AI OverviewWeb-grounded
3
ChatGPTWeb search
3
GeminiWeb-grounded
3
ClaudeWeb search
5

Overage tokens: $9 per 500 tokens · Tokens do not roll over

Existing accounts keep their current token rates until the next monthly refill.

How many tokens do I need?

Estimate your monthly usage based on your monitoring setup.

150100
Active models:
Frequency:

20 prompts × 14 tokens/run × 30 runs/month

~8,400 tokens/month

Recommended: Growth ($129/mo)

Schedule fit: Daily monitoring is included on Growth.

Token budget: 8,400 of 11,500 included tokens (3,100 remaining).

Secure payments by Stripe · Cancel anytime · No setup fees

Last updated: August 27, 2026 · Published March 21, 2026

Compare Foglift plans

Compare the limits and capabilities included in each tier. The use-case guide below helps translate these plan details into a practical recommendation.

FeatureFree $0/moLaunch $49/moGrowth $129/moEnterprise Custom pricing
Monitoring tokens / month2004,00011,50027,000
Brands / sites1 brand3 brands10 brandsUnlimited
Team seats1 seat3 seats10 seatsUnlimited
Fastest monitoring cadenceWeeklyDailyTwice dailyHourly
Prompts at setup5202040
Monitoring enginesPerplexity5 engines5 engines5 engines
Single-page Technical AuditsUnlimitedUnlimitedUnlimitedUnlimited
AI Crawler Analytics & referral trackerIncludedIncludedIncludedIncluded
Full-site Technical AuditsNot includedWeeklyWeeklyWeekly
Query FanoutsNot includedIncludedIncludedIncluded
Batch scanningNot includedIncludedIncludedIncluded
Team managementNot includedIncludedIncludedIncluded
Knowledge BasesNot includedIncludedIncludedIncluded
Watched PagesNot includedIncludedIncludedIncluded
Ask FogliftNot includedIncludedIncludedIncluded
API / MCPNot includedIncludedIncludedIncluded
Buyer-intent Win RateNot includedNot includedIncludedIncluded
Sitemap scanningNot includedNot includedIncludedIncluded

Which plan should you choose?

Pick by typical usage pattern, not by guessing the token math. Each row shows what people at that size actually do, the tokens that pattern burns, and the plan that fits.

If you are…Typical monitoring patternMonthly tokens neededRecommended plan
Exploring AI searchAudit your site and monitor Perplexity weekly before adding daily multi-engine trackingUp to 200 tokens/monthFree
Solo founder / indie SaaS10 prompts, daily across Google AI Overview, ChatGPT, and Gemini for one brand~2,700 tokens/monthLaunch ($49/mo)
In-house marketer12 prompts, daily across Google AI Overview, ChatGPT, and Gemini, with competitors tracked for share of voice~3,240 tokens/monthLaunch ($49/mo)
Growth-stage SaaS20 prompts, daily across all five engines for one product or brand~11,400 tokens/monthGrowth ($129/mo)
Multi-brand team / agency10 prompts, twice daily across Google AI Overview, ChatGPT, and Gemini, with up to 10 brands and a branded Client Portal~5,400 tokens/monthGrowth ($129/mo)
Enterprise brand / multi-market12 high-value prompts, hourly on Google AI Overview, with unlimited brands and dedicated support~25,920 tokens/monthEnterprise (Custom pricing)
Developer / CI integrationCLI audits in CI/CD, MCP server in Claude Code or Cursor, no continuous monitoringTechnical Audits are free; authenticated developer access starts on paid plansLaunch ($49/mo)

Token costs range from 1 to 5 tokens per query depending on the engine. Example: 20 prompts × Perplexity, Google AI Overview, ChatGPT, and Gemini × daily (30 runs/month) = ~8,400 tokens/month (14 tokens/run).

Pricing Questions

Everything you need to know before choosing a plan

What's a token?
A token is a unit of AI engine usage. Each time Foglift queries an AI engine (like Perplexity or ChatGPT) with one of your prompts, it costs tokens. Different engines have different token costs, ranging from 1 to 5 tokens per query.
What happens when I run out of tokens?
AI monitoring pauses until your tokens reset at the start of your next billing period. You can also purchase additional token packs ($9 per 500 tokens) to resume immediately. All non-token features (audits, history, crawlers) keep working.
Do tokens roll over?
No. Unused tokens expire at the end of each billing period. Your balance resets to your plan's allocation each month. Purchased token packs are available immediately and persist until used or the period ends.
Do I need a credit card to start?
No. The Free tier includes 200 tokens/month, unlimited Technical Audits, and weekly Perplexity monitoring with no credit card required.
Can I upgrade or downgrade my plan?
Yes. You can change plans anytime from the billing settings in your dashboard. Upgrades take effect immediately with prorated billing. Downgrades apply at the end of your current billing cycle.
What AI engines do you query for monitoring?
Free accounts monitor Perplexity weekly. Paid plans monitor visibility across five AI engines: ChatGPT (with web search), Perplexity, Google AI Overview, Claude, and Gemini. You choose which engines to activate, and each engine has a different token cost.
What's included for free?
Unlimited Technical Audits (SEO, AI Readiness, performance, security, and accessibility analysis), AI Crawler Analytics, audit history, PDF exports, and weekly Perplexity monitoring for one brand.
Is there an API included?
Yes. Launch and higher plans include the authenticated REST API, CLI tool (npx foglift-scan), and MCP server for AI coding assistants. Free users can still run unlimited Technical Audits from the web app.

Developer access on Launch and higher

Launch, Growth, and Enterprise workspaces include the REST API, the CLI (npx foglift-scan), and the MCP server for Claude Code, Cursor, and Windsurf. Free users can still run unlimited Technical Audits from the web app.

Still not sure?

Start with a free account: unlimited Technical Audits, weekly Perplexity monitoring, and 200 monitoring tokens/month. No credit card required.